Make (formerly Integromat)
TIER 0 VISUAL LOGIC ENGINEAdvanced Visual Workflow Automation Engine with Infinite Branching, Raw JSON Data Routing, and 2,000+ Enterprise App Connectors. Powered by Celonis Process Mining ecosystem.
Zero packet loss in nested iterations
Instant trigger edge routing
Full REST, GraphQL, & raw auth
Direct auto-retry & break directives
Empirical Intelligence Vectors
Automated deterministic stress-testing against 10M nested operations
[00:00:00.012] INIT Ingress trigger listening on HTTPS endpoint /v1/lead-ingest
[00:00:00.118] POST 200 OK | Body: {"org_id":"celonis_89a","batch_size":450,"type":"enterprise"}
[00:00:00.142] NODE_01 (JSON Parser) Unflatten nested array structure -> 450 distinct objects
[00:00:00.198] NODE_02 (Router Module) Condition evaluated: `type == enterprise`
↳ PATH A [ACTIVE]: Forwarding 450 records to Enterprise Tier
↳ PATH B [SKIPPED]: Fallback queue dormant
[00:00:00.280] NODE_03 (Postgres Aurora) Bulk INSERT into accounts_master: 450 records committed [tx_id: #98421]
[00:00:00.370] NODE_04 (Slack Block Kit) Payload sent to #ops-telemetry: "Enterprise Batch Synced in — ms"
[00:00:00.420] EXECUTION SUCCESS | Runtime: — ms | Operations: 4 | Memory: 32MB
Core Architectural Specification
Low-level execution primitives powering Make's visual engine
Visual Branching Engine
Arbitrary depth branching via non-linear Routers. Execute divergent paths concurrently with discrete filter conditions, error directives, and array iterators.
Raw JSON Transformation
100+ native formulas for math, date parsing, regex extraction, base64 encryption, and array reconstruction without running external serverless scripts.
Universal Ingress / Webhooks
Instant webhooks with HMAC-SHA256 signature verification, streaming payloads, custom header parsing, and bi-directional response generation.
Celonis Process Mining
Direct telemetry export to Celonis Execution Management System (EMS) for end-to-end enterprise workflow bottlenecks, friction audits, and process conformance.
Direct Peer Evaluation Matrix
Comparison across iPaaS logic, data transformation capabilities, and pricing models
| Platform | Airecmark Score | Visual Branching | Array Parsing | Self-Hostable | Starting Price | Primary Architectural Moat |
|---|---|---|---|---|---|---|
| stars Make (Target) | — | Infinite Multi-Path | Native Aggregators | No (SaaS/Dedicated) | $9.00 / mo | Granular visual JSON arrays & router pipelines |
| Zapier | — | Linear / Paths (Tier gated) | Line Item Utilities | No (Cloud only) | $19.99 / mo | Unrivaled 7,000+ non-technical app ecosystem |
| n8n | — | Node Graph DAG | JavaScript / Python Nodes | Yes (Docker/K8s) | $0 (Self) / $20 Cloud | Developer self-hosting & LangChain native agent nodes |
| Relay.app | — | Human-in-the-Loop Paths | Basic Lists | No | $29.00 / mo | Collaborative approvals & conversational agent handoffs |
| Workato | — | Enterprise Recipe Trees | Enterprise Schema Mapper | Hybrid Agent On-Prem | Custom ($10k+/yr) | Enterprise IT governance, ERP transactional integrity |
Commercial Plans & Operation Credits
Credit-based execution pricing model with granular per-operation accounting
Free Core
COMMUNITYFor rapid proof-of-concept workflows and micro-pipelines.
- check1,000 operations/mo
- check2 active scenarios
- check15-minute minimum interval
Core Plan
INDIVIDUALFor independent engineers and growing automated backends.
- check10,000 operations/mo
- checkUnlimited active scenarios
- check1-minute execution interval
Pro Plan
POWER USERFor mission-critical production pipelines with fail-safe recovery.
- check_circleCustom Scenario Variables
- check_circleHigh execution queue priority
- check_circleAuto-retry on error & data rollback
- check_circleFull-text log execution search
Enterprise
CELONIS SUITEDedicated multi-tenant clusters with strict data sovereignty.
- checkDedicated execution runners
- check99.99% uptime guarantee
- checkCelonis EMS integration
- checkHIPAA & SOC2 Type II verified
“While Zapier maintains an edge in sheer natural-language breadth and entry-level accessibility, Make remains the undisputed benchmark champion for technical builders who require surgical array manipulations, non-linear conditional routers, and native JSON data pipeline control without the overhead of maintaining custom cloud functions.”